In collaboration with fellow graphic design students Bri Lefkoski and Orlando Alata, I developed a cross-brand campaign pairing Stuffed Puffs with Nerds candy. Our work encompassed designing product packaging, an in-store shipper display, and an influencer kit to generate buzz and drive sales.
The influencer kit included a custom info card, a branded t-shirt, a car air freshener, and Nerds-scented markers—perfect for personalizing the kit’s packaging and creating an interactive unboxing experience.
This project was recognized with a Student Silver Addy at the 2024 AAFGLV Addy Awards in the Sales & Marketing category.
