For this project, I was asked to create the advertising and marketing materials for a retrospective exhibition celebrating an influential designer of my choice at a selected art museum. I chose the renowned Michael Bierut—one of the most prolific voices in contemporary graphic design—for his ability to blend clarity with wit and to shape the visual language of brands and institutions worldwide. Hosting the retrospective at MoMA felt like the natural fit: a space known for celebrating innovation and cultural impact, perfectly echoing Bierut’s legacy.
The deliverables included an 8-page brochure, key art, a comprehensive style guide, a poster, and a social media post to promote the show.
My poster design received a Student Silver Addy in the Out of Home & Ambient Media category of the 2022 AAFGLV American Advertising Awards.
