Rex Laurent Rebrand

For my senior thesis at Moravian University, I rebranded LA-based artist Rex Laurent (formerly OSKAR O), developing a new visual identity just as she was transitioning her stage name. The project included a custom wordmark, music video title treatments, merchandise, and a vinyl LP concept—each grounded in research on music branding strategies, detailed in a 15-page thesis paper.

Service
Branding
Typography
Title design
Merchandise
Animation

Client
Rex Laurent

Date
2024