Rex Laurent Rebrand

As part of my senior thesis at Moravian University, I created an immersive exhibit showcasing my rebrand of LA-based artist Rex Laurent. The display featured original merch, album art, and video graphics, all carefully curated to reflect the artist’s new identity. A supporting thesis paper detailed my design process and research on branding in the music industry.

Photographed by Ted Colegrove

Service
Branding
Typography
Title design
Merchandise
Animation

Client
Rex Laurent

Date
2024